Revenue share

Revenue share is the publisher’s cut of what an advertiser pays. In the day-0 pilot the publisher keeps the majority and the exact split is disclosed during approval rather than on the public site.

When is the share calculated?

Per placement, using the price that placement actually cleared at. The individual evidence remains in object storage; a closed settlement window aggregates those splits into one bounded ledger transaction without changing the amount each participant earned.

How is rounding handled?

The publisher share is rounded down and the platform takes the remainder, so the two always sum exactly to what the advertiser paid. No fraction is created or lost anywhere in the split.

When does the money become mine?

After the insertion’s settlement window closes, the balanced ledger records the amount as a publisher liability. It remains available for payout once the current $50 threshold and Stripe Connect requirements are met.

Is the share taken on the bid or on the cleared price?

On the cleared price. In a second-price auction the winner pays what was needed to beat the next bid rather than their own ceiling, and the split is calculated against that lower figure. Calculating against the bid would quietly inflate the platform’s take every time an auction cleared cheaply, which is the sort of arrangement that only survives while nobody checks it.

What happens if a charge is reversed?

The accrual reverses with it. A share that was recorded against a payment which never completed has to come back out, or the publisher’s balance is a claim on money the platform does not hold. This is rare and it is better to say plainly that it can happen than to discover the policy during the first instance of it.

Why keep per-placement evidence when the ledger aggregates?

Because a single settled figure cannot tell you which pages earned, which engines paid, or whether the rate is improving. The settlement window collapses many splits into one balanced ledger transaction for accounting reasons; the per-insertion evidence behind it is retained separately so the total stays decomposable. Decomposable is the difference between a number you can check and a number you have to accept.